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As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the [...]
Being your own boss is the dream of many and lately, the instinct seems to be taking the world by storm. People are now more inclined to start their own firm, it seems to lure many people and running an own business shows the larger than life picture, however, the reality is a bit different. [...]
In 1992, the balanced scorecard was established by David Norton and Robert Kaplan. Since then, this has been one of the most used strategy deployment methodology ever created for businesses. However, even though the BSC is widely used today, there are still a lot of companies that are having trouble when it comes to deploying [...]
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The present age is the age of technical advancements where the race for excellence is getting tougher and tougher each and every day. The concept of global marketing has opened new areas of competition where the companies with better resources and technical excellence are supposed to win the race. The websites are the detailed profiles [...]
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